PTDA Webinar: Making E-Commerce Fit Your Industrial Distribution Business
Mike Santora
In this session, Austin Lowry, CEO of e-commerce consultant firm TraceCX, will discuss what distributors and manufacturers in the industrial distribution space need to know about e-commerce no matter what stage of the journey they are on. From industry trends to strategies around product data, participants will take away a better understanding of where they are in their e-commerce journey, how they can best support their partners, and how to get buy-in from insiders and outsiders in your e-commerce project.
This session will address the following topics:
Why e-Commerce?
Competition
Commodity Transactions
Beyond Sales: Self-Service
What e-commerceis and is not
Considerations for Success
Importance of Data
Staffing for e-commerce
Investment
Technology Selection
Before you Engage Vendors
Technology Selection Tips
Implementation
Scoping MVP
Your Role in Implementation
Alpha / Beta / Public Launch
What’s Next?
SEO
New Features
Working with Customers
