PTDA says they now know what end customers want from their distributors. PTDA commissioned research to survey end customers in the power transmission/motion control (PT/MC) sector to help PTDA distributor members better understand what their customers value and need. The results of the research are available exclusively to PTDA member companies to assist them in winning more business and ensuring they are their customers’ channel of choice.
Access the Report, Webinar and Slide Deck
PTDA Voice of the End Customer Report
Any employee of a PTDA member company can access PTDA Voice of the End Customer for free by “purchasing” it from the PTDA store.
1. First, log in
2. After you are logged in, return to this page and click here to “purchase” the report for free.
3. Follow the steps to “Purchase” the report, even though there is no cost. It will be available for immediate download in your receipt.
Resources from “What End Customers Want” webinar
After logging in, any employee of a PTDA member company can access the slide deck or watch the recording (91MB Download) from the recent webinar: “What End Customers Want.”
What the PTDA Voice of the End Customer Research Uncovered
PTDA asked end customers about their preferences in areas such as inventory management, sales processes and customer service programs as well as the type of product and system knowledge they need from their distributors. PTDA distributor and manufacturer companies can now definitively know, from their end customers, the answers to questions such as:
- What types of inventory management service programs do my end customers require?
- If I want to increase sales to end customers, what types of sales and customer service processes should I put in place at my company?
- What does my end customer expect me to know about the systems and products that I sell to them?
Secondarily, there is a seismic shift occurring in the way end customers shop for and purchase industrial products. Due to the technical nature of the components in the PT/MC sector, does this change affecting other industrial distribution sectors also apply to the PT/MC sector? Where are PT/MC end customers researching the products they need? End customers are getting younger. How do younger end customers manage their responsibilities at work and interact with PT/MC distributors differently than their predecessors?
Learn How to Apply This Research to Your Company
The answers to these and many more questions are found in PTDA Voice of the End Customer and were provided by the researchers on a recent webinar. Download the recording and slide deck.
Join researchers Dean Mueller and Dr. Jonathan Bein of Real Results Marketing at a distributor-exclusive PTDA 2018 Industry Summit Workshop, “Aligning Your Value Proposition to Changing Customer Needs.” Based on the findings of PTDA’s groundbreaking PTDA Voice of the End Customer report, you will learn what end customers value most from their PT/MC distributors and how to develop a value proposition that resonates with the way your customers shop for and purchase the industrial products you sell.
Learn more about the distributors-only October 20 workshop.